Retail
OVERVIEW
Retail is booming in Lea County! With retail trade area pull of over 141,000, Hobbs is Lea County’s largest city and the fastest-growing retail hub in the region.
Retail is one of Lea County’s top industries, employing over 3,000 people and constantly growing with the communities. With new shopping, dining, and hospitality opportunities, Lea County residents enjoy an increasingly wide variety and employers gain a qualified workforce.
The past few years have seen an increase in national brands choosing Lea County to open new branches, growing with the population and diversifying the options available to residents and employees.
Retail is a growing industry in Lea County, attracting restaurants, hotels, and shopping from brand names to small businesses!
HOBBS RANKS 4th IN THE STATE IN TOTAL SALES GENERATED, ONLY AFTER ALBUQUERQUE, SANTA FE, AND LAS CRUCES
Retail Market Profile
60-Minute drive Time
Trade Area Population
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Median Household Income
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Average Employment
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General Project Updates
- New Enterprise Rental Car facility on the Lovington Highway (across from the airport) and opened on November 1, 2024.
- Core Realty has listed the Suerte Land (adjacent to Core) for retail development.
- Hobbs Junction Retail Center: Marshalls and Boot Barn are open.
- Parkside Strip Center 3 on N. Grimes in currently under construction.
- Brooklyn Plaza on Navaja is currently under construction.
- Blake’s Lotaburger opened January 21, 2025.








