Hobbs, NM – 1/7/2021. WESST is happy to announce a new location in Hobbs, NM staffed with
a bilingual trainer and consultant.

WESST, New Mexico’s foremost non-profit small business resource, has many locations
throughout New Mexico however, the immense need to serve the small business community
continues to grow. To ensure the Lea County community has adequate assistance, WESST has
added an office in Hobbs, staffed by bilingual consultant/trainer Mara Salcido. Mara comes to
WESST with a great deal of experience working with small businesses, successfully developing
entrepreneurial start-up programs, and assisting with their marketing efforts. As a Lovington
native, Mara understands and knows the communities in southeastern New Mexico. The WESST
office in Hobbs is easily accessible and physically located within the Hobbs Hispano Chamber of
Commerce located at 113 N Shipp Street.

Mara says, “I’m so excited to expand my reach and assistance to more businesses. WESST will
allow me to help our communities in a way I never could before. I love Lea County and I am glad
to be of service. WESST’s focus on underserved small business owners will allow me to target
and assist our Lea County businesses, especially those that are minority- and women-lead.
Southeastern New Mexico is filled with potential and existing resilient businesses, and through
WESST, we will be able to facilitate continued real growth.” Mara Salcido has a Master’s in
Public Administration from the University of the Southwest and is currently working on her
doctorate in Organization and Leadership Development.

WESST Roswell Women’s Business Center Director, Rhonda B Johnson says, “we are excited to
have a location in Hobbs. We have so many clients from Lea County and it is great to have
someone there in person to work with them who has been a part of the Lea County landscape
for years.”

WESST (www.wesst.org) is a non-profit economic development organization with six other
offices in Albuquerque, Farmington, Las Cruces, Rio Rancho, Roswell, and Santa Fe. The
organization provides training, consulting, and microloans to entrepreneurs across New Mexico
as well as business incubation services to members of the WESST Enterprise Center in


To learn more about WESST, please visit www.wesst.org or call 1.800.GoWESST